Lamp L' Aid: 2010

Monday, November 15, 2010

Illustrious means of great renown, famous and distinguished. That is the essence of the Illustrious Music Group moving forward in a market dominated by artists and industry moguls with the allure and exceptional talent required to compete and maintain longevity.

The music industry as a whole over the last few decades has matured immensely. With home studio recording equipment and software becoming both more available and affordable; the paradigm has shifted in the way music is created, marketed, and distributed. This gives the artist a greater responsibility to pursue and maintain an in depth understanding of the market from both a business and cultural standpoint. The work load of an entire record label and or music group have now become the responsibility of a single artist. This requires the artist to produce a more commercial sound and cultural experience that will assist in creating a loyal and dedicated following.

Culture creation is the key. The objective is to create a following of men and woman with the internal instincts and mindset to be, live and think illustrious. The Illustrious Music Group will usher in the new decade with a fresh look, fresh sound, strong voice, and a more intimate perspective on life that will elevate the mind, spirit and cultural awareness of our youth today. Along with a strong display of humility and compassion toward the various conditions of our fan base world wide; with proper planning, and sufficient funding the Illustrious Music Group will be cultivated to rise up and maintain a standard of phenomenal poise and prominence through the means of music, media and fashion.